MEET THE FOUNDERS
As New York City pet parents, Arlette and Nicola have long suffered the challenges that most dog owners face when bathing their dogs—from grappling with the idea of using expensive grooming services to the pain and mess of attempting it at home. So,
in early 2020, they began looking for other options that were both affordable and convenient. It turns out, there are only five self-service dog washing locations across all of New York City, operating in pre-existing retail locations that require an inconvenient amount of travel for the average New Yorker. The alternatives were either too costly to use consistently (e.g., mobile groomers) or otherwise inaccessible due to a lack of scale. In a dog-friendly metropolis like New York City, where pet owners value their dogs as members of their families, this was extremely frustrating!
With nearly a million dogs living in New York—who are loved (and washed!) by households of every demographic—Arlette and Nicola knew they were part of a diverse and growing consumer base in desperate need of a solution. It was then that they decided to take matters into their own hands, and Now You’re Clean was founded.
- 279 E 10th Street, New York, NY 10009